Extra Aroma Neckhanger
Neckhanger for the Lenor bottle.
Photo of the Neckhanger on the bottle
The Project in Brief
Together with creative director Ivan Raszl and art director Katalin Prohaszka at 7Field we tried to come up with an unordinary idea for the neckhanger. We transformed the bottle into a flower. And we made a special cutting guide and application method for that.
Photo from top view and final artwork
Case Study
The flower was illustrated, there was a version with sharper and one with softer shaped petals. Various tropical flowers were used as references, so the illustrations are mixes, not one flower illustrated. When designing the neckhanger's final shape I had to consider it would not brake during transport and boxing the product, beacuse the neckhanger was put on the bottle before boxing the bottles.