Rákosmente identity contest
Creating indentity for the 17th district of Budapest.
Modular brand device
Case Study
This was not just an identity design project for me, I wanted to experiment. I searched for a simple signage. I picked the first letter, the 'R' and associated with the trademark symbol, as it would be a trademark of the district - or the district the trademark itself. And as this district is suburb with a lot of green, I added a sunshine to it. As you would imagine the beautiful suburbs on a sunny day. Plus sunshine is a positive, energetizing symbol, the symbol of life.
For the next step I created a simple and easily reproducable and flexible brand device. This should help funcionality and ease of embedding into the different elements of identity. You can read and watch the identity presentation in the left column at the top - (in Hungarian).