ARC contest 2008
motto: 'Where's happiness?'
Poster
About ARC
ARC is a Hungarian contest, open for everybody who can describe his/her opinion with visual tools. It always asks for answers or reactions to mainstream issues.
Case Study
I was going with Vodafone to the contest, I used their running campaign to react on this years question. My ex-colleague at 7Field, Gabor Magyar helped me with the shots, as he is also a professional photographer and together with former boss, Ivan Raszl we tried to perfect my idea and layout.
Saying: 'I'm in. Make the most of now!' (raw version: I'm in, it's my moment!)
Unfortunately I did not get in with this one. But sure it was really fun to cooperate with all these people and a big thanks for Vodafone letting me stand for them at a national contest.